MILLER LITE | Running of the beer ads
Instead of running 1 Super Bowl ad, Miller Lite ran 1,000, literally. We let fans become their own Super Bowl ad for us. Because why watch a big game ad when you can be one?
The results: 2.35 BILLION impressions and Miller Lite’s largest Super Bowl brand act to date
🏆 Effie: 1x Gold, 1x Bronze 🏆
RECRUITMENT VIDEO
GAME DAY
1,000 fans became our Super Bowl ads, literally running in their living rooms, streets and as a dog. Scan the jersey and get free beer.
THANK YOU
The day after, we took a full page ad in USA Today thanking all 1,000 runnings ads. When you scanned Rob Riggle's QR code it led you to a thank you video on social from the Hot Dog Man in our recruitment video with all 1,000 names scrolling upwards.
ECD: Colin Selicow CD: Patrick Almaguer CD: Aaron Willard AD: Eddie Garcia