LA QUINTA | What does LA QUINTA Mean?
La Quinta is THE hotel for business travelers. There’s only one problem: People weren’t sure what ‘La Quinta’ actually meant. So we cleared things up.
Results: +45% jump in CTR, and was 500% more cost-effective than prior social campaigns
🏆 Shorty Awards: Shortlist 🏆
The campaign included trick Instagram polls where neither choice was correct:
CD: Adam Cook CD: Katie Bero CD: Brian Culp
AD: Colleen Keesey AD: Sabrina Han