Pier 1's "Find What Speaks to You" slogan needed a different delivery to stand out from the rest of the decor crowd. I went with literal puns & talking products.
Establishing shot. VOICEOVER; "Looking to add some pop to that living room, bedroom or bath? Now’s the time to come in and save. Pier 1 has all of your accent furniture needs... "
"Hey! What are you looking' at? You never seen a rug before?"
A woman stands at the entrance of her living room; eyes wide in complete shock.
"Oh don’t mind him. He’s always grumpy. Come lay down. Let’s watch a movie!"
"If she’s taking a seat, it’ll be on me. Ain’t that right?"
"Quiet, all of you. Some of us would like some beauty sleep."
The woman is left dumbfounded, listening to a room of arguing furniture.
We back out of the chatter. VOICEOVER: "Ok, maybe not all kinds of accent furniture. But there sure are a lot to choose from."
VOICEOVER: "Pier 1 Imports. Find What Speaks to You."
VOICE OVER: "Sleep is important."
VOICE OVER: "And so is your comfort."
VOICEOVER: "Pier 1 is here to help..."
VOICEOVER: "and they have all of your memory foam needs."
The woman pulls the cord & the room goes dark.
She rests her head and closes her eyes.
"Remember that time you got bubble gum stuck in your hair? Oh man that was embarrassing... "
"Or how ‘bout when you sat in the taco dip? Hahaha."
She rolls around in frustration.
"Psssst. I remember where you left your sunglasses. And oh my god--remember that guy you dated last Christmas?"
VOICEOVER: "Don’t worry, we have many other kinds."
Couple shows off their new living room purchases to friends
"And here's the living room..."
"Oh, you guys. I love it. Let me guess--new coffee table?"
"And is that a fainting couch?!"
The couch falls backwards, fainting; landing with a thump.
(fading whimper) "Aaaaahhhhhhh!"
VOICEOVER: "Pier 1 is the place to go for all of yourfurniture, candles, decor & more. Pier 1 Imports. Find What Speaks to You."